Magazine

Pitzner Winery & Suites: quando il vino racconta il territorio Events

Pitzner Winery & Suites: quando il vino racconta il territorio

Some stories begin long before the people who tell them today. In Cardano, just outside Bolzano, the story of Pitzner Winery & Suites is rooted in a farmstead with more than 700 years of history.…

genetikaOctober 5, 2026

Sports and men’s grooming: essential steps for skin, beard and hair Beard CareHair Care

Sports and men’s grooming: essential steps for skin, beard and hair

For the contemporary man, physical activity is a fundamental part of well-being. Whether it is an intense gym workout, an outdoor run or a game of padel, sport revitalises the body while putting the appearance…

genetikaSeptember 25, 2026

How to Speak to Your Barber Barber Experience

How to Speak to Your Barber

Entering the barbershop with a clear idea of the result you want is a great starting point, but being able to communicate it precisely and effectively is even more important, how many times have you…

genetikaApril 27, 2026

Beard Style According to Face Shape Beard Care

Beard Style According to Face Shape

A beard is much more than a simple aesthetic detail, it represents a true extension of one’s identity and personal style, a well-groomed beard can enhance facial features, emphasize character and harmonize the contours of…

genetikaMarch 18, 2026

The Secrets of a Perfect Shave Beard Care

The Secrets of a Perfect Shave

Daily shaving is for many men a true ritual of personal care, it is no longer just about removing facial hair, today shaving is a moment of attention, awareness and well-being, it can enhance your…

genetikaFebruary 18, 2026

From the Vision of Founder Giacomo Raimondi to Functional Fashion: The Unstoppable Growth of Casba Events

From the Vision of Founder Giacomo Raimondi to Functional Fashion: The Unstoppable Growth of Casba

There’s a common thread that connects artisanal determination, bold innovation, and South Tyrolean identity: it’s called Casba. Its founder, Giacomo Raimondi, 34 years old and originally from Bolzano, is the man who shaped this vision…

genetikaDecember 16, 2025

Wearable Sculptures, Clara Del Papa: The Art of Conceptual and Sustainable Jewelry Events

Wearable Sculptures, Clara Del Papa: The Art of Conceptual and Sustainable Jewelry

The excellence of Made in Italy is based on the ability to turn passion into art and ethics into practice. When architecture meets the goldsmith’s art, the vision of Clara Del Papa (founder of Clara…

genetikaDecember 4, 2025

Travel Grooming Body CareBeard CareHair Care

Travel Grooming

Traveling is an exciting experience, bringing the desire to discover new places, meet different people, and live unforgettable moments, but it does not mean you have to give up personal care or a polished look.…

genetikaNovember 26, 2025

Villa Laviosa: The Art of Grappa, Blending Family Passion, Ethical Excellence, and Alpine Sustainability Events

Villa Laviosa: The Art of Grappa, Blending Family Passion, Ethical Excellence, and Alpine Sustainability

Artisanal excellence has a vision. The story of Alberto Franchi (Producer at Villa Laviosa) shone brightly on the stage of the third edition of The Essence of Craft, held at Castel Mareccio.Alberto Franchi was the…

genetikaNovember 14, 2025

The Perfect Cut for Every Face Hair Care

The Perfect Cut for Every Face

Choosing the right haircut is essential to enhance your features and reflect your personality. Every man has a unique face shape, recognizing it is the first step to achieving a harmonious and stylish look, capable…

genetikaNovember 4, 2025

Natural Hair and Beard Care in 2026 Hair CareBeard Care

Natural Hair and Beard Care in 2026

In 2026, natural male grooming is no longer just a trend, it is a new standard. In an era where authenticity has become an essential value, self-care relies on conscious, sustainable, and high-performance choices.The Makers…

genetikaOctober 29, 2025

Men’s Haircuts 2026 Hair CareBarber Experience

Men’s Haircuts 2026

The world of men's haircuts continues its evolution, and 2026 marks a turning point where style, identity, and innovation merge. The new trends carry forward the revolution of recent years: it is no longer just…

genetikaOctober 16, 2025

Head Shaving Guide Hair Care

Head Shaving Guide

Shaving your head is much more than a simple aesthetic choice. It is a statement of confidence, personality and awareness. The shaved look, often associated with sobriety, precision and strength, has over time become a…

genetikaOctober 7, 2025

White hair? Here’s how to embrace it with elegance Hair Care

White hair? Here’s how to embrace it with elegance

Accepting change does not mean giving up, on the contrary, sometimes it is in acceptance that a new form of beauty emerges. For many men, white hair marks a moment of transition, the reflection of…

genetikaSeptember 24, 2025

The Future of Men’s Grooming 2025 and 2026 Sustainability

The Future of Men’s Grooming 2025 and 2026

Men’s grooming has never been so alive, multifaceted and future-driven. In recent years, the grooming world has undergone a surprising evolution, leaving behind its traditional dimension to embrace new horizons made of innovation, awareness and…

genetikaSeptember 11, 2025

Towards Sustainable Men’s Grooming Barber ExperienceSustainability

Towards Sustainable Men’s Grooming

In recent years, environmental awareness has grown exponentially, affecting every aspect of our daily lives, including personal care. More and more men are approaching the world of grooming with a keen eye not only on…

genetikaSeptember 2, 2025

Skincare for men: a beginner’s guide Body Care

Skincare for men: a beginner’s guide

In recent years, more and more men have started taking care of their skin, recognizing that a good skincare routine is not just about aesthetics but an essential step in keeping the skin healthy. If…

genetikaMay 20, 2025

Precision cutting techniques: the key to a custom look Hair Care

Precision cutting techniques: the key to a custom look

In the world of barbering, men’s haircuts are not just about aesthetics, but an art form that combines precision, personalization, and innovation. Each look becomes an authentic expression of the client’s personality, meticulously crafted to…

genetikaApril 28, 2025

Hair loss Hair Care

Hair loss

Hair loss is a common issue among men, and while genetics play a major role, there are several strategies that can be adopted to slow down the process and promote healthy hair growth. The key…

genetikaApril 14, 2025

How often should you wash your hair? Hair Care

How often should you wash your hair?

Optimize your haircare routine with tips from The Makers Club. Washing your hair is an essential step to keep your scalp clean, remove impurities and sweat, and promote the growth of healthy, shiny hair. However,…

genetikaApril 3, 2025

Portrait Eyewear: The Glasses of Portrait Eyewear: Where Design, Art, and Sustainability Meet Events

Portrait Eyewear: The Glasses of Portrait Eyewear: Where Design, Art, and Sustainability Meet

In a world increasingly focused on sustainability and originality, Portrait Eyewear stands out as a pioneering company. Founded by siblings Valentina and Gabriel Hernandez, this brand represents a unique fusion of creativity, ethics, and craftsmanship…

genetikaNovember 27, 2024

The Evolution of Claudia Scattolini: From Pharmacist to Fragrance Designer Events

The Evolution of Claudia Scattolini: From Pharmacist to Fragrance Designer

Claudia Scattolini is a figure who embodies innovation in the world of perfumery, having transformed a simple passion into a distinctive and fascinating career. Born in 1973 in Peschiera del Garda, her story began in…

genetikaNovember 20, 2024

Red Moon® 99.6 Sparkling: The Innovative Non-Alcoholic Apple Aperitif Events

Red Moon® 99.6 Sparkling: The Innovative Non-Alcoholic Apple Aperitif

During the second edition of "The Essence of Craft," held on October 18, 2024, at the Antonio Dalle Nogare Foundation in Bolzano, Georg Mair, co-founder of Red Moon®, captivated the audience with the unique story…

genetikaNovember 14, 2024

The use of hair fixing spray for men Hair Care

The use of hair fixing spray for men

In the ever-evolving world of men's fashion, hair care and styling have become central elements for men who want to express their personality and stay current with the latest trends. Thanks to the growing variety…

genetikaJune 13, 2024

Discovering PUNI: the pioneering Italian whisky distillery Events

Discovering PUNI: the pioneering Italian whisky distillery

Luca Russo, Brand Ambassador of PUNI, participated in the inaugural edition of "The Essence of Craft" on May 12, 2024, as one of three artisans at the enchanting Castel Mareccio in Bolzano. During the event,…

genetikaMay 24, 2024

Roots in a garage, wings in tradition of tea: the story of monthea Events

Roots in a garage, wings in tradition of tea: the story of monthea

On May 12, 2024, the enchanting setting of Castel Mareccio in Bolzano hosted the inaugural edition of "The Essence of Craft". During this event, Axel Brunoni, founder and CEO of monthea, narrated the extraordinary evolution…

genetikaMay 23, 2024

The spirit of the Dolomites: the story and excellence of Zu Plun distillates Events

The spirit of the Dolomites: the story and excellence of Zu Plun distillates

Florian Rabanser was one of the three artisans who enthusiastically participated in the inaugural edition of the exclusive event "The Essence of Craft", held in the picturesque setting of Castel Mareccio in Bolzano on May…

genetikaMay 22, 2024

What is beard oil used for? Beard Care

What is beard oil used for?

Ah, the eternal question: what is the effect of beard oil on you? For some men, it's a daily ritual, an indispensable tool in their grooming kit without which they can't imagine their mornings. For…

genetikaMay 15, 2024

How to do a hot towel shave Beard Care

How to do a hot towel shave

Whether you prefer a double-edge safety razor or a straight razor, nothing can match the luxury of a true barbershop shave like the hot towel treatment; it creates a feeling of relaxation and tranquility that…

genetikaMay 2, 2024

Why do you need beard shampoo in your routine? Beard Care

Why do you need beard shampoo in your routine?

Are you struggling with beard dandruff? Do you often find yourself battling annoying itching? It could be because you're using the wrong products to wash your beard. Many men tend to treat hair and beard…

genetikaApril 22, 2024

Skin health: tips for maintaining healthy and radiant skin Body Care

Skin health: tips for maintaining healthy and radiant skin

The skin plays a crucial role in reflecting our overall health and well-being. As our largest organ, it serves as a protective barrier against harmful external agents, shielding our body from harmful radiation, infections, chemicals,…

genetikaApril 10, 2024

The expert guide to beard maintenance Barber Experience

The expert guide to beard maintenance

A well-groomed beard isn't a coincidence, but it's worth working on. The importance of beard maintenance. We're here to share what we know, but don't consider it medical advice. Talk to your doctor if you…

genetikaOctober 26, 2023

Skincare for men. Why it’s important Body Care

Skincare for men. Why it’s important

Men often think they don't need a skincare routine because eating healthy and going to the gym will result in good health and appearance. However, men spend much more time damaging their skin through outdoor…

genetikaOctober 26, 2023

Albert unpacks the suitcases Artisanal Excellence

Albert unpacks the suitcases

He started at the age of 14 - now Albert Fill is over 80 years old and still makes backpacks in his workshop according to traditional models. Each of his pieces tells of his many…

genetikaOctober 10, 2023