Events

Villa Laviosa: The Art of Grappa, Blending Family Passion, Ethical Excellence, and Alpine Sustainability

Artisanal excellence has a vision. The story of Alberto Franchi (Producer at Villa Laviosa) shone brightly on the stage of the third edition of The Essence of Craft, held at Castel Mareccio.Alberto Franchi was the…

genetikaNovember 14, 2025

Beard Care

The Secrets of a Perfect Shave

Daily shaving is for many men a true ritual of personal care, it is no longer just about removing facial hair, today shaving is a moment of attention, awareness and well-being, it can enhance your…

genetikaNovember 12, 2025

Hair Care

The Perfect Cut for Every Face

Choosing the right haircut is essential to enhance your features and reflect your personality. Every man has a unique face shape, recognizing it is the first step to achieving a harmonious and stylish look, capable…

genetikaNovember 4, 2025

Beard Care Hair Care

Natural Hair and Beard Care in 2026

In 2026, natural male grooming is no longer just a trend, it is a new standard. In an era where authenticity has become an essential value, self-care relies on conscious, sustainable, and high-performance choices.The Makers…

genetikaOctober 29, 2025

Barber Experience Hair Care

Men’s Haircuts 2026

The world of men's haircuts continues its evolution, and 2026 marks a turning point where style, identity, and innovation merge. The new trends carry forward the revolution of recent years: it is no longer just…

genetikaOctober 16, 2025

Hair Care

Head Shaving Guide

Shaving your head is much more than a simple aesthetic choice. It is a statement of confidence, personality and awareness. The shaved look, often associated with sobriety, precision and strength, has over time become a…

genetikaOctober 7, 2025

Hair Care

White hair? Here’s how to embrace it with elegance

Accepting change does not mean giving up, on the contrary, sometimes it is in acceptance that a new form of beauty emerges. For many men, white hair marks a moment of transition, the reflection of…

genetikaSeptember 24, 2025

Sustainability

The Future of Men’s Grooming 2025 and 2026

Men’s grooming has never been so alive, multifaceted and future-driven. In recent years, the grooming world has undergone a surprising evolution, leaving behind its traditional dimension to embrace new horizons made of innovation, awareness and…

genetikaSeptember 11, 2025

Barber Experience Sustainability

Towards Sustainable Men’s Grooming

In recent years, environmental awareness has grown exponentially, affecting every aspect of our daily lives, including personal care. More and more men are approaching the world of grooming with a keen eye not only on…

genetikaSeptember 2, 2025

Body Care

Skincare for men: a beginner’s guide

In recent years, more and more men have started taking care of their skin, recognizing that a good skincare routine is not just about aesthetics but an essential step in keeping the skin healthy. If…

genetikaMay 20, 2025