Beard Care

Beard Style According to Face Shape

A beard is much more than a simple aesthetic detail, it represents a true extension of one’s identity and personal style, a well-groomed beard can enhance facial features, emphasize character and harmonize the contours of…

genetikaMarch 18, 2026

Beard Care

The Secrets of a Perfect Shave

Daily shaving is for many men a true ritual of personal care, it is no longer just about removing facial hair, today shaving is a moment of attention, awareness and well-being, it can enhance your…

genetikaFebruary 18, 2026

Events

From the Vision of Founder Giacomo Raimondi to Functional Fashion: The Unstoppable Growth of Casba

There’s a common thread that connects artisanal determination, bold innovation, and South Tyrolean identity: it’s called Casba. Its founder, Giacomo Raimondi, 34 years old and originally from Bolzano, is the man who shaped this vision…

genetikaDecember 16, 2025

Events

Wearable Sculptures, Clara Del Papa: The Art of Conceptual and Sustainable Jewelry

The excellence of Made in Italy is based on the ability to turn passion into art and ethics into practice. When architecture meets the goldsmith’s art, the vision of Clara Del Papa (founder of Clara…

genetikaDecember 4, 2025

Body Care Beard Care Hair Care

Travel Grooming

Traveling is an exciting experience, bringing the desire to discover new places, meet different people, and live unforgettable moments, but it does not mean you have to give up personal care or a polished look.…

genetikaNovember 26, 2025

Events

Villa Laviosa: The Art of Grappa, Blending Family Passion, Ethical Excellence, and Alpine Sustainability

Artisanal excellence has a vision. The story of Alberto Franchi (Producer at Villa Laviosa) shone brightly on the stage of the third edition of The Essence of Craft, held at Castel Mareccio.Alberto Franchi was the…

genetikaNovember 14, 2025

Hair Care

The Perfect Cut for Every Face

Choosing the right haircut is essential to enhance your features and reflect your personality. Every man has a unique face shape, recognizing it is the first step to achieving a harmonious and stylish look, capable…

genetikaNovember 4, 2025

Hair Care Beard Care

Natural Hair and Beard Care in 2026

In 2026, natural male grooming is no longer just a trend, it is a new standard. In an era where authenticity has become an essential value, self-care relies on conscious, sustainable, and high-performance choices.The Makers…

genetikaOctober 29, 2025

Hair Care Barber Experience

Men’s Haircuts 2026

The world of men's haircuts continues its evolution, and 2026 marks a turning point where style, identity, and innovation merge. The new trends carry forward the revolution of recent years: it is no longer just…

genetikaOctober 16, 2025

Hair Care

Head Shaving Guide

Shaving your head is much more than a simple aesthetic choice. It is a statement of confidence, personality and awareness. The shaved look, often associated with sobriety, precision and strength, has over time become a…

genetikaOctober 7, 2025