Florian Rabanser was one of the three artisans who enthusiastically participated in the inaugural edition of the exclusive event “The Essence of Craft“, held in the picturesque setting of Castel Mareccio in Bolzano on May 12, 2024. Florian, CEO of Zu Plun, embodies the essence of craftsmanship and innovation in the distillery landscape of the Dolomites. The transformation journey of Zu Plun, from an original idea to a successful reality, represents a true voyage through dedication to quality and authenticity, which has allowed the company to stand out in the market of fine spirits.
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The history of Zu Plun
Florian Rabanser guided the guests on an enthralling journey through the history and philosophy of Zu Plun, a reality that has successfully turned an original idea into a success story through dedication to quality and authenticity. Through Florian’s words, we were able to immerse ourselves in the company’s millennial history, which traces its roots back to the 14th century when Plunhof in Siusi allo Sciliar played a significant role in the estates of Hauenstein Castle, owned by the renowned poet Oswald von Wolkenstein. However, it was over the subsequent centuries that the company solidified its reputation as a producer of top-quality spirits and fruit distillates, recognized and appreciated internationally.
Tradition in the distillates
The event wasn’t just a journey into the past; Florian also passionately illustrated the philosophy that guides Zu Plun today. The company stands out for its production of gin, rum, distillates, and grappa that capture the authenticity of the Dolomites, using local ingredients to convey the very essence of this magnificent mountain region. On stage, Florian explained with great charm and expertise the products that Zu Plun works on daily: Dol Gin, with its botanicals from the Dolomites, is a true tribute to the beauty and natural richness of this territory. Similarly, Yellow Gin, enriched with the scents of Garda lemons, offers a fresh and lively interpretation of the classic gin, while Grenoir, utilizing pomegranate, delivers fruity and enveloping notes. Finally, Salz Gin, with its touch of salt and oysters, transports the consumer directly to the Dolomites’ coasts, offering a unique and unforgettable experience.
The artisanal tradition of the Dolomites is a fundamental element for Zu Plun, which is committed to preserving and enhancing this centuries-old heritage. However, it was emphasized by the speaker himself that the company does not limit itself to looking at the past but embraces innovation in marketing and communication, ensuring a perfect blend of past and present. Thanks to a forward-looking vision, Zu Plun has managed to solidify its market position, becoming a benchmark in the Dolomite distillates sector.
Sustainability and territory: present and future
Another central theme of the event was Zu Plun’s attention to sustainability and the territory. Florian highlighted the company’s commitment to eco-friendly agricultural practices and the use of biodegradable materials in production processes, reflecting Zu Plun’s deep connection with the Dolomites and its desire to preserve this heritage for future generations.
Looking ahead, Florian, as Zu Plun’s spokesperson, aims to continue on its successful trajectory, constantly improving communication with customers and strengthening its presence in the global spirits market.
In conclusion, the event was an exclusive opportunity to discover the art and passion behind Zu Plun’s distillates and to celebrate the beauty and authenticity of the Dolomites. Thanks to Florian Rabanser and his team, Zu Plun continues to solidify its position as a leader in the industry, offering consumers an unprecedented sensory journey through some of the most beautiful mountains in the world.
