The Essence of Craft

Roots in a garage, wings in tradition of tea: the story of monthea

On May 12, 2024, the enchanting setting of Castel Mareccio in Bolzano hosted the inaugural edition of "The Essence of Craft". During this event, Axel Brunoni, founder and CEO of monthea, narrated the extraordinary evolution…

genetikaMay 23, 2024

The Essence of Craft

The spirit of the Dolomites: the story and excellence of Zu Plun distillates

Florian Rabanser was one of the three artisans who enthusiastically participated in the inaugural edition of the exclusive event "The Essence of Craft", held in the picturesque setting of Castel Mareccio in Bolzano on May…

genetikaMay 22, 2024

Beard Care

What is beard oil used for?

Ah, the eternal question: what is the effect of beard oil on you? For some men, it's a daily ritual, an indispensable tool in their grooming kit without which they can't imagine their mornings. For…

genetikaMay 15, 2024

Beard Care

How to do a hot towel shave

Whether you prefer a double-edge safety razor or a straight razor, nothing can match the luxury of a true barbershop shave like the hot towel treatment; it creates a feeling of relaxation and tranquility that…

genetikaMay 2, 2024

Beard Care

Why do you need beard shampoo in your routine?

Are you struggling with beard dandruff? Do you often find yourself battling annoying itching? It could be because you're using the wrong products to wash your beard. Many men tend to treat hair and beard…

genetikaApril 22, 2024

Body Care

Skin health: tips for maintaining healthy and radiant skin

The skin plays a crucial role in reflecting our overall health and well-being. As our largest organ, it serves as a protective barrier against harmful external agents, shielding our body from harmful radiation, infections, chemicals,…

genetikaApril 10, 2024

Barber Experience

The expert guide to beard maintenance

A well-groomed beard isn't a coincidence, but it's worth working on. The importance of beard maintenance. We're here to share what we know, but don't consider it medical advice. Talk to your doctor if you…

genetikaOctober 26, 2023

Body Care

Skincare for men. Why it’s important

Men often think they don't need a skincare routine because eating healthy and going to the gym will result in good health and appearance. However, men spend much more time damaging their skin through outdoor…

genetikaOctober 26, 2023

Artisanal Excellence

Albert unpacks the suitcases

He started at the age of 14 - now Albert Fill is over 80 years old and still makes backpacks in his workshop according to traditional models. Each of his pieces tells of his many…

genetikaOctober 10, 2023