During the second edition of “The Essence of Craft,” held on October 18, 2024, at the Antonio Dalle Nogare Foundation in Bolzano, Georg Mair, co-founder of Red Moon®, captivated the audience with the unique story of the red-fleshed apple, born from the combination of innovation and sustainability. Red Moon® represents a new frontier in the European fruit market, drawing attention not only for its surprising color but also for the health benefits it offers.
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The Red Moon® Vision: Innovative and Sustainable Fruit Cultivation
Red Moon® is the result of a vision shared by Georg and his partners: to introduce an innovative apple that respects the environment. The variety, as the co-founder explained, is naturally resistant to apple scab, drastically reducing the need for chemical treatments. This approach is part of Red Moon®’s mission to promote more eco-friendly and sustainable fruit cultivation, values that are increasingly appreciated by consumers seeking healthy and sustainable products.
An Apple with a “Surprise Effect”
With its red flesh, rich in anthocyanins, Red Moon® stands out clearly from other apples on the market. In addition to its vibrant color, these apples have been the subject of scientific research, which has confirmed the health benefits linked to their high levels of antioxidants and polyphenols, especially found in the skin. Georg emphasized that the intense color, reminiscent of berries and pomegranates, makes Red Moon® a true “functional apple,” which is also making inroads in international markets, including Germany and the Nordic countries.
Red Moon® 99.6 Sparkling: Innovation and Flavor in a Glass
Red Moon® is not only a fresh fruit but also transforms into Red Moon® Sparkling, a natural and sparkling beverage that offers an alternative to sugary soft drinks. This brand expansion allows consumers to discover the unique taste of the red apple in new forms, helping to redefine consumption habits with a healthier and fresher option. “Red Moon® 99.6 Sparkling is particularly appreciated for its perfect balance of sweetness and acidity,” concluded Georg, “a winning combination that evokes the freshness of the original apple.”
A Future Focused on Quality
With over 100 hectares of cultivation in South Tyrol and Veneto, Red Moon® has already reached 1,500 tons of apples per year. The company continues to grow, planning targeted collaborations to promote tastings and engage new European consumers. Quality remains the primary focus, with each fruit representing a unique visual and tasting experience, as highlighted by Red Moon®’s motto: “An explosion of color and health.”
